Amazon saw impressive 13.9% surge in app downloads over Black Friday sales

Amazon app downloaded 716,606 times over Black Friday weekend, as keen sale shoppers prompt 13.9% increase in company’s daily app downloads.

Black Friday is the perfect opportunity to snap up a bargain in the sales ahead of Christmas and it seems like Amazon was one of the top destinations for shoppers over the discount-heavy weekend.

According to new data from industry data platform AltIndex.com, the Amazon app was downloaded 716,606 times in total between Thursday 23rd November and Monday 27th November.

Keen sale shoppers prompted a 13.9% increase in the company’s daily app downloads within the last week, with Amazon landing its highest total of downloads over the weekend on Cyber Monday, with 155,234 choosing to get the app.

Other data reveals Amazon experienced a 6.2% surge in Google Trends searches over the last week, including Black Friday weekend, while the webpage has experienced a 7.7% increase over the last month.

Black Friday is sure to have given the online retail giant a huge boost when it comes to its share price performance, with markets forecasting a significant 16.6% increase in Amazon’s share price over the next six months. Amazon’s current share price of $148.41 (October 2023) is set to jump to $173.01 by April 2024.

A spokesperson for AltIndex shares: “Black Friday is a key highlight in the consumer calendar and for good reason as shoppers can’t resist landing themselves a good deal ahead of Christmas. Online retailers especially benefit from the long weekend, with customers spoilt for choice by the wide variety of discounts available.

“Brands like Amazon are a top destination for shoppers during the sales weekend and it shows, with data revealing daily app downloads were significantly on the up across the five-day period, experiencing a 13.9% surge.

“It wasn’t just its app users benefiting from the sales, as Amazon’s webpage also experienced an increase in traffic, with the brand’s Google Trends searches jumping up by 6.2%. Such data suggests that online retailers continue to be favoured by consumers post-pandemic and bodes well for market forecasts, with Amazon’s share price set to benefit from a 16.6% upside over the course of the next six months.”