Financial services firms who invested in next-gen technologies and continued their digital transformation push in 2021 are already experiencing the positive effects of these investments, according to a new global survey of 750 financial service firms, released today by global fintech leader Broadridge Financial Solutions (NYSE: BR).
Broadridge’s Next-Gen Technology Survey scored firms on progress in three key areas of digital transformation: experiences, workflows and analytics. It also evaluated progress in developing the strategic and organizational components of transformation, as well as use of next-gen technologies such as AI, blockchain and the Cloud to categorize firms as Beginners, Implementers, Advancers or Leaders in the Broadridge Digital Transformation Maturity Framework.
Broadridge’s Next-Gen Technology Adoption Survey found that leaders at financial services firms that were further along in their digital investments were 1.5x more likely to report increased revenues as a result of their digital transformation than those in the earlier stages.
“This year’s survey confirms that leading firms are more driven than ever to implement the key pillars of a digital-first future. As a result, digital transformation leaders are seeing accelerated growth,” said Tim Gokey, Chief Executive Officer of Broadridge. “Digital leaders are succeeding with a clear vision and roadmap that prioritizes digitized communications, experiences, and workflows leveraging strong data and analytics.”
Main Drivers for Digital Transformation: Customer Experiences and Communications
In 2021, financial services organizations continued to invest in digital channels to stay in touch with clients, with the majority of respondents citing the need to enhance the customer experience as a key driver for their digital transformations.
Digital communications became more vital during the pandemic, with firms looking to offer a more seamless, personalized and interactive experience across channels to keep up with changing customer expectations.
As a result, three-quarters of firms are prioritizing digitized customer experiences now. In terms of the top three priorities for digital transformation in the next two years, customer interaction was the highest priority (77%), with operations (69%) and sales and marketing (68%) following closely behind.
Though around 75% of all firms surveyed are in the mid-to-advanced stages of digitizing and transforming their client experiences, approximately 25% still have work to do to keep up with industry leaders.