Home » Success at Selfridges: French Bloom raises £2.5M investment in 5 months

Success at Selfridges: French Bloom raises £2.5M investment in 5 months

by LLT Editor
14th Apr 22 10:43 am

Premium, alcohol-free sparkling wine brand, French Bloom has announced a fundraise of £2.5M in 5 months. The brand, which seeks to define luxury in the non-alcoholic wine category with a healthy and elegant alternative to champagne, has secured a string of high-profile investors in the Wine & Spirits, Luxury and Finance industries.

Investors include:

Jean Moueix, Entrepreneur and MD of Chateau Petrus – the world’s most prestigious wine estate, Frédéric Biousse, co-founder of Experienced Capital and the collection of hotels Les Domaines de Fontenille, Marguerite Longuet-Dassault Chairman, President of the “MAD” foundation (Marguerite and Adrien Dassault), Florian Heriard-Dubreuil, from the international group of spirits Rémi Cointreau Rémy, shareholder of the Andromede family holding company and the group Oeneo, (and others).

The result of two years of research and development, this alcohol-free organic sparkling wine that combines pleasure and wellbeing is a feat of technical innovation that makes French Bloom a key player in food and drink innovation. Made from alcohol-free wine, grape juice and 100% natural flavours, French Bloom is low in calories, contains no added sugar and no sulphites and is totally organic and vegan. The range is so far composed of a White and a Rosé, with a prestigious new cuvée currently in development.

French Bloom’s exclusive UK launch with Selfridges & Co. this January, was one of the most successful non-alcoholic drink launch that the high-end department store has seen and the brand is on its way to being recognised as the world leader of the premium segment of the non-alcoholic wine market. The category is currently experiencing exponential growth (the market size is 1.6 billion dollars in 20211, with growth projections of 300% to reach $4.5 billion in the next five years) according to Market Research company Fact.MR.

Sales are forecast at 150,000 bottles globally in 2022 and 1 million in 2023, driven by a strategy of exclusivity, working with only premium retailers and hospitality businesses. Well established in France, French Bloom is building its sales teams in other key markets: the UK, the Middle East and the USA to meet the anticipated high demand. Other markets such as Hong Kong, Benelux, Scandinavia, Singapore, Austria, Germany, Morocco and South Africa, are represented by quality distribution partners.

Advising on the company’s ambitious growth strategy is Carl Heline (formerly in the management of Champagnes KRUG Moët Hennessy, LVMH in France and the USA), who intends to maintain French Bloom’s development, guided by its engaged community. 2022 will be devoted to strengthening the brands’ community, with an online sales share target of 15%.

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