As the world’s largest community for gamers, Twitch continues leading the audience in live broadcasts, with a total of 5.65 billion hours watched in the second quarter of 2022, three times more than YouTube Gaming and Facebook Gaming combined.
However, the app version of the live streaming platform seems to be losing popularity.
According to data presented by Safe Betting Sites, Twitch’s global app revenue plunged by 52% year-over-year to $47.9 million in the second quarter of 2022, showing a downsizing trend for the fifth quarter in a row.
App revenue halved after all-time high in 2021
Between 2017 and 2021, the app version of the live streaming platform Twitch, available for iOS and Android devices worldwide, witnessed strong growth in in-app purchases. The Statista and App Magic data showed quarterly app revenue soared by nearly 1000% in just two years, jumping from $2.7 million in Q1 2018 to $28.4 million in Q1 2020.
From there on, Twitch’s in-app purchase exploded, reaching over $200 million in the first half of 2021 alone. Statistics show Q1 2021 still holds a record with $100.2 million in the total in-app purchase, a massive 256% increase year-over-year.
However, the app revenue started falling in the year’s second half and has continued ever since. By the last quarter of 2021, Twitch’s total in-app purchases dropped to $75.4 million, or 25% less than its all-time peak in Q1 2021. The negative trend continued in 2022, with app revenue plunging by another 36% to $47.9 million, showing a massive 52% drop year-over-year.
US, Russia, and Brazil accounted for 40% of total Twitch downloads in Q2 2022
The AirNow data also revealed some interesting facts about the popularity of Twitch’s app analyzed by geography.
Statistics show the United States remains the largest market for the Twitch app, with a total of 1.85 million downloads during the measured period. Most of that figure, or 1.2 million downloads, were made in App Store, while around 650,000 downloads were made in Google Play.
With nearly one million downloads among iPhone and Android users, Russia ranked as the second-largest market for the Twitch app. Brazil, France, and Mexico followed with 765,000, 508,000, and 431,000 downloads in Q2 2022.
Statistics show the app hit a total of 9.5 million downloads in the second quarter of the year, and the United States, Russia, and Brazil, as the top three markets, accounted for nearly 40% of that number.
During the measured period, the video streaming app was downloaded a total of 6 million times by Android users and 3.5 million times by iOS users worldwide.