Home » 33% of headphone users in the UK now choose Apple

33% of headphone users in the UK now choose Apple

by Simon Jones Tech Reporter
23rd Apr 24 11:10 am

In modern living, where music accompanies us on the go, a top-notch set of headphones is essential.

As technology evolves, consumers face numerous choices when selecting the perfect pair. According to Stocklytics.com, Apple leads the UK headphone market with a 33% share.

Samsung and Sony hold a 12% share each, while Beats, Bose, and JBL follow closely with 10%, 9%, and 8% respectively.

Stocklytics financial analyst Edith Reads said, “Apple’s dominance is not merely a result of chance but rather a testament to Apple’s unwavering commitment to innovation, quality, and user experience.”

High-end headphones to rival beats and Bose

Having a pair of headphones you can rely on to achieve quality mix-downs regardless of setting is essential. Apple’s commitment to pushing boundaries has resulted in developing groundbreaking products, such as AirPods, AirPods Pro, and AirPods Pro 2.

Experts believe the AirPods Pro 2 is the best value for money among Apple earbuds, even though the full-size AirPods Max is arguably better.

Apple headphones are equipped with a new H2 chip and now USB-C charging (instead of Lightning) with some new features. These include an adaptive audio mode, which mixes noise cancellation with transparency, and a “conversation awareness” mode that automatically lowers the volume of what you’re listening to when you start talking.

These new earbuds have completely changed how we enjoy music, providing quality, comfort, and functionality. The AirPods’ distinctive design and easy connection process have become closely associated with the Apple brand, cementing its place in the market.

Moreover, Apple’s strong focus on user privacy and security has struck a chord with consumers, building trust and loyalty towards the brand. With features like automatic switching and spatial audio, Apple’s headphones deliver an immersive listening experience while prioritizing user privacy.

Global smart personal audio market

The global smart personal audio shipments fell 3% year-over-year to 110 million units in Q3 2023, with developed regions struggling while emerging regions grew strongly.

True wireless stereo (TWS) accounted for 73% of shipments by volume as they continue penetrating affordable mass-market segments. In contrast, shipments of wireless headphones surpassed those of wireless earphones for the first time, predominantly due to vendors seeking stronger revenue drivers through wireless headphones and wireless earphones being replaced by TWS.

Alternative wearable forms, such as air and bone conduction devices, comprised less than 2% of shipments in Q3. Despite being niche, these devices highlight ongoing form factor innovation in search of profit and differentiation in a saturated market.

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