Home » London’s Grafton Capital invests €18m in multi-channel customer engagement platform

London’s Grafton Capital invests €18m in multi-channel customer engagement platform

13th Jul 21 12:12 pm

Grafton Capital, the London-based growth investor in Europe’s leading technology companies, has invested €18 million in Xtremepush, a multi-channel customer engagement platform provider, headquartered in Dublin, Ireland.

Xtremepush is a leading customer engagement, personalisation and data platform, which enables brands to acquire and engage their customers more effectively using automation, real-time data and personalised relevant messaging.

Xtremepush is scaling globally and has plans to double its 70-strong workforce at offices in the UK, Ireland, the US, Central and Eastern Europe. Customers include Gordon Ramsay Restaurants, Liz Earle, Wowcher, Benugo, Be At One, Touchnote, Livescore and Oddschecker.

Tommy Kearns, CEO and Co-Founder of Xtremepush, said, “This funding from Grafton Capital is an enormous vote of confidence in Xtremepush. It validates and recognises the calibre of our technology, our people, and the ambitious growth plans we have for the company globally. It also gives us very welcome access to Grafton Capital’s vast knowledge and experience in the growth stage development of SaaS companies like ours, and will allow us to move ahead with aggressive expansion in overseas markets, including North America, the Middle East and Asia. Xtremepush is now in hyper-growth mode. We want to scale quickly in all of these markets, both organically and through strategic acquisitions.”

Kearns established Xtremepush in 2014 with Dr Kevin Collins and the company has since built up a global client base across multiple verticals, including retail, banking, e-commerce, travel and transport, hospitality, publishing and media, and sports betting and gaming.

Founded in 2014, Grafton Capital has invested over £130 million in leading European software and technology companies. It has recently exited SportPursuit and sold Softomotive to Microsoft Inc in 2020.

Grafton Capital typically invests between £5 million and £20 million in growth stage companies providing software, data and analytics, online platforms or marketplaces. Its capital is invested to fund the next phase of growth, to provide founder liquidity, or to provide an exit for legacy shareholders.

Edward Barroll Brown added, “Xtremepush has a first-rate team that have developed an excellent product and built an impressive suite of global customers. Having delivered profitable organic growth to date, we are thrilled to have been selected as the first external investor, and our investment will allow the business to accelerate its growth globally.

We believe that Xtremepush is well positioned to grow as more and more businesses need to get smarter about how they engage their customers across multiple channels, whilst managing first-party data and privacy requirements in a fast-changing digital marketing environment.”

Xtremepush initially established itself beyond Ireland, building a presence in the British market, and more recently has developed global reach. Xtremepush was a 2020 Deloitte Fast 50 Winner and was recognised internationally as a “Challenger” in the prestigious 2020 Gartner Magic Quadrant for Mobile Marketing Platforms.

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