As one of the most popular mobile games globally, Pokémon GO witnessed an influx of new players who spent an impressive amount of money on in-app purchases in the last few years.
According to data presented by SafeBettingSites.com, Niantic’s location-based megahit hit $4.5bn in lifetime revenue.
Pokémon Go took the world by storm back in 2016. Within a week of its release, the mobile game had been downloaded over ten million times worldwide, showing the enormous hype about the launch of Nintendo’s first venture into mobile gaming.
Although the initial Pokémon craze has slowly faded, the game still enjoys millions of active users worldwide, who have spent billions on in-app purchases over the years.
The Statista and App Magic data show 2020 remains the record year by annual revenue, with Pokémon Go players spending $915.2 million dollars on buying Pokéballs and other in-game items. Last year, Pokémon reported $887.5 million in revenue from its gaming app, showing a slight 3% year-over-year drop.
Statistics show Pokémon Go players spent another $430.6 million in the eight months of this year, with the lifetime revenue rising to $4.5bn.
Although the game enjoys huge popularity in Asia, Statista data revealed the Americas were the most- profitable Pokémon Go market. Over the past six years, players from this region spent $1.86bn on in-app purchases, up from $1.84bn in the Asia- Pacific market. Since its release, players from Europe, the Middle East, and Africa have spent $792 million on the game.
Total number of downloads close to 600 million
The Statista and App Magic data also showed that since its release in 2016, Pokémon Go had been downloaded 590 million times worldwide. More than half of that was recorded in the game’s first year.
In 2020 only, when millions of people turned to mobile games amid the COVID-19 lockdown, the game was downloaded more than 60 million times, 4 million more than last year. Statistics show the number of downloads in the eight months of 2022 hit around 23 million worldwide.
The surging user base has helped Pokémon GO to remain one of the highest-grossing mobile games worldwide. The location-based megahit ranked as the seventh highest-grossing mobile game in 2022, behind Honor of Kings, PUBG Mobile, Genshin Impact, Candy Crush Saga, Roblox, and Coin Master.