Tatra banka has announced the launch of its latest green banking feature for its online banking brand Blue Planet to its over 600,000 customers.
Leading climate engagement fintech ecolytiq provides the software solution behind Tatra banka’s new feature, allowing Tatra banka’s customers to actively monitor their impact on the planet, receive tips on how to reduce it, and enjoy rewards for sustainable purchasing decisions.
To shift consumer behaviour towards more sustainable spending, the ecolytiq Sustainability-as-a-Service® software – which calculates personal environmental impact such as CO2 values on the basis of payment transactions – will work in conjunction with Tatra banka to inform and educate consumers about how their spending is impacting the environment.
“Through this partnership, Tatra banka has decided to become both a trendsetter and role model in the banking world,” says ecolytiq Co-founder and Managing Director Ulrich Pietsch. “Green banking is the chance for banks to future-proof their proposition, while improving their relationships with their customers and Tatra banka is well on their way to do just that.”
Through introducing CO2 footprinting within its mobile banking app, Tatra banka customers can actively monitor their impact on the planet, receive personalised tips on how to reduce it, and enjoy rewards for sustainable purchases.
Peter Golha, the Acquisition, Segments and Non-credit Products Division Director at Tatra banka said, “We realise that as a bank, we play a role in the transformation towards sustainability. Not only have we a chance to change our own trajectory but also a chance to live the topic of sustainability alongside our clients.
“Therefore, we have decided to launch the Account for Blue Planet, which represents a unique connection of digital solutions that make the daily maintenance of finance easier and intelligent technologies directed at a sustainable future better.”
“We appreciate that we could cooperate with such creative partners as ecolytiq and Visa when creating this innovation,” he added.
Stephen King, VP Sustainability Solutions, Visa in Europe added, “The financial services industry has an opportunity to give consumers the tools to make more sustainable choices.
“Through our ongoing partnership with ecolytiq, Visa is proud to be supporting Tatra banka as it rolls out access to more sustainable banking, offering features to their customers that enable them to understand the impact of every transaction and importantly engages them in ways to shift their purchases to be more sustainable.
“We remain committed to supporting ecolytiq on the next stage of its growth, and recently made an equity investment to power the development and expansion of its Sustainability-as-a-Service® solution across Europe. I look forward to seeing what the future of this partnership has to hold.”