Home » Exclusive: Drivers under 35 twice as likely to switch to electric vehicles when affordable

Exclusive: Drivers under 35 twice as likely to switch to electric vehicles when affordable

by Peter Smyth, tech journalist
2nd Aug 22 4:23 pm

Verex Group, the market leader in dedicated connected services to vehicle manufacturers, has published data from a survey of UK drivers that shows how attitudes are changing towards sharing connected driver data and also what consumers are demanding from their next vehicle purchase.

The survey highlighted how demand for electric vehicles varies hugely based on driver age with more than half of drivers (52%) under 34 years old stating they would like their next vehicle purchaseto be electric if affordable, , compared to only 24% of drivers over the age of 45.

The results of the national survey also showed a real shift in drivers’ willingness to share their driving data with a staggering 81% happy to share connected data if it was going to save them money or help in an accident. Along with rising demand for Electric Vehicles nearly a third of drivers surveyed (29%) want their next vehicle to include a Usage-Based Insurance (UBI) / Pay as You Drive (PAYD) insurance solution as part of the connected services offered by the vehicle manufacturer.

Verex Group uses cutting-edge technology and connected car data managed solutions to offer a range of services to their network of 16 UK vehicle manufacturers, including; Usage Based Insurance (UBI), Pay As You Drive (PAYD) and a proactive “E-FNOL” (First Notification Of Loss) solution.

These connected services make accident claims seamless for drivers by automating the process with insurers and the vehicle manufacturer. Supported by a mobile optimised and digital self-service experience, it will also provide customers and their loved ones with additional support when they need it most.  Drivers won’t even have to pick up the phone as the market-leading technology will not only know when an accident has happened but also the severity of the incident and organise everything automatically.

Mark Aryaeenia, CEO at Verex Group, told LondonLovesTech, “With the evolution of digital capabilities and access to increased data and insights, customers are seeking more from their new vehicle purchases and are starting to realise the true benefits of connected services.

“The days of believing car data is only used for ‘policing’ is hopefully behind us as drivers across the UK start to see how these solutions can help save them money and support them when they have an accident, removing the hassle by automating the process seamlessly.

“The solutions we offer at Verex Group allow UK vehicle manufacturers the opportunity to offer a market-leading experience to their existing and new customers, building increased brand loyalty and customer retention.”

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