Home » Electronic direct sales generated $86 billion, accounting for 71% of all B2B payments in 2023

Electronic direct sales generated $86 billion, accounting for 71% of all B2B payments in 2023

by Simon Jones Tech Reporter
23rd Apr 24 10:46 am

As consumer cash, cheques and paper payments continue to decline, financial card and electronic direct payment platforms will increasingly target B2B spending to grow electronic and financial card payment volume, according to research by Euromonitor International.

Kendrick Sands, Head of Consumer Finance at Euromonitor International, said that electronic direct is the leading payment method, in part because of its convenience, low cost and the speed at which it can be processed.

“The increased availability of real time payments networks globally is moving more payment value to electronic for both consumer and commercial payments. With additional platforms currently being developed or rolled out on a global scale, it is likely to remain the most popular B2B payment channel beyond the next few years,” explains Sands.

$32.7 trillion in B2B payment value was made with cash, cheques and other paper globally

The rising cost of goods, due to inflation and higher interest rates, has led many merchants to rethink their B2B payment structure. The most significant cost that paper payments can impose on merchants is the settlement time, additional to security and convenience.

Sands said: “Paper payments alternatives can also simplify matters for merchants engaged in cross-border business endeavours but has consistently dropped over the past decade. Most international card and electronic B2B platforms can adjust quickly to multiple currencies and other cross-border payment concerns, where paper has limitations.”

Asia Pacific and North America generate the most B2B payment value 

The Asia Pacific region reflected the global B2B payment preference for electronic direct first and financial cards least in 2023. “Financial card companies have not targeted the B2B sector to the same degree compared to consumer payments. Electronic payments it is often the lowest cost option for merchants and is much more secure than paper transactions,” explains Sands.

Emerging fintech B2B providers throughout the region are creating commercial payment platforms that offer additional value, including marketing/advertising tools for merchants to grow their customer base and access to capital and financial products.

Sands said North America was the region that generated the most commercial payment value on financial cards last year, but the channel only accounted for 8.1% of total B2B transaction value. Regulations currently being considered, to limit interchange on financial cards in the US, have the potential to reduce the incentives of card networks and for issuers to convert additional payment value in the future.

“Innovation in these regions will create the global standard going forward in terms of what payments international merchants will need to accept,” added Sands.

“As more fintechs compete and innovate, more complete international B2B payment platforms will emerge and will challenge the local traditional financial sector. For local financial institutions to stay relevant it will be necessary to partner with these emerging platforms.”

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