Meta is launching a new app, Threads, partly to take on Twitter which will be linked to Instagram.
Threads will be available for pre-order in the Apple App Store and it will go live on Thursday.
Meta describes Threads as a “text-based conversation app… where communities come together.”
This comes as Twitter users are now rejecting the social media app after changes were made that limits the number of tweets people are allowed to read per day.
The Tesla and SpaceX CEO Elon Musk has imposed a “temporary limit” which is to address the “extreme levels of data scraping and system manipulation” by third-party platforms.
On the Apple website it describes Threads, it says, “Say more with Threads — Instagram’s text-based conversation app.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.
Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
Debbie Porter Managing Director at Destination Digital Marketing told LondonLovesTech.com, “Mark Zuckerberg is doing what he always does: buying up other ideas or leading from the slipstream of innovation.
“In another life, he’d be a vulture. Threads was originally launched to take on Snapchat and then got pulled.
“So the brand has been dusted off to have a go at Twitter now. There has already been the launch of Instagram Notes to allow users of this platform to make text-only quick and easy updates, another idea that fell flat on its face.
“Launching as a standalone app takes this text-only format beyond the constraints of Facebook’s walled garden, and divorces it from the video and image-heavy dynamic of Instagram. It’s on a pre-download, so let’s see what he’s got for us this time.”
Bradley Lay CFO at Bradley Lay Ltd said, “It’s great that Meta is adapting to keep up with the times. We all remember what happened to MySpace when it failed to do so back in the 2000s.
“When short-form videos became popular with audiences, YouTube launched shorts. This is a good example of a company adapting to modern trends alongside expert implementation.
“Long-form written content is currently in demand, as evidenced by the success of LinkedIn posts and Twitter Threads. This type of content attracts new audiences to the respective platform, builds engagement and user share-ability.
“Meta wants in on the action. Is Meta’s reputation as a company with great ideas but poor execution already too damaged? Only time will tell if this venture ends the same way Metaverse did not too long ago.”