2021 was a big year for crypto globally with bitcoin hitting new highs and NFTs igniting as a new form of digital asset class. But if we look behind the curtain at what consumers really think, what do we see?
New data released this week by Dynata, as part of its Global Consumer Trends Report “The New Experience Economy”, reveals that over a fifth of Brits (22%) have bought or invested in bitcoin or another cryptocurrency, with Millennial males’ way out in front in terms of crypto adoption with 65% of them having bought or invested in crypto.
In the UK, crypto seems to be favoured by men with 34% of Gen Z men (aged 25 and under) having bought or invested in bitcoin or another crypto. Figures for Gen Z women are lower at around 26%.
At 65%, British Millennial males are far more prolific crypto investors than the global average of Millennial males at 46%, which is far higher than the global average across all generations and genders at 20%. What is it that makes crypto so appealing to millennial males around the world?
Many analysts consider that true adoption will be when people choose to get their salary in crypto as opposed to their own country’s currency. This day might be closer than we think, when we consider Dynata’s research (over 11,000 responses were collected between 4th and 10th February 2022 across 11 countries globally) revealed that 65% of British Millennial (aged 25-39) males are “extremely” or “very interested” in receiving their paycheck in crypto.